{"id":1845,"date":"2024-08-29T14:56:27","date_gmt":"2024-08-29T14:56:27","guid":{"rendered":"https:\/\/global.craft.co\/?post_type=press&p=1845"},"modified":"2024-08-29T14:56:27","modified_gmt":"2024-08-29T14:56:27","slug":"finn-partners-named-public-relations-agency-of-record-for-craft","status":"publish","type":"press","link":"https:\/\/global.craft.co\/newsroom\/finn-partners-named-public-relations-agency-of-record-for-craft\/","title":{"rendered":"FINN Partners Named Public Relations Agency of Record for Craft"},"content":{"rendered":"

NEW YORK, Aug. 28, 2024<\/b> \u2013 Leading independent marketing and communications agency <\/span>FINN Partners<\/span><\/a> has been named Agency of Record for <\/span>Craft<\/span><\/a>, the supply chain resilience company.<\/span><\/p>\n

Craft will work directly with FINN\u2019s Global Supply Chain practice, a specialized team within its Technology practice that, over the span of 24 years, has worked with more than 70 brands in the supply chain space. Craft selected FINN Partners for its expertise and demonstrable success within its industry along with the FINN team\u2019s strategic thinking and idea quality. This partnership <\/span>underscores the agency’s proven track record of delivering exceptional results and driving growth and reputation for its clients within the supply chain industry.\u00a0<\/span><\/p>\n

FINN, which was named to <\/span>Fast Company\u2019s 2024 Most Innovative Companies list<\/span><\/a>, will provide an integrated communications strategy designed to aggressively grow awareness and understanding of Craft\u2019s brand and offerings. The program will target decision-makers and purchase influencers across the supply chain, procurement, finance, regulatory compliance, and ESG business functions at large organizations and agencies across the U.S. federal government.\u00a0<\/span><\/p>\n

\u201cIn today’s increasingly volatile world where disruption is constantly lurking around so many corners, supply chain resilience is becoming a top business priority,\u201d said Mimi Spier, CMO of Craft. “Craft’s intelligent supplier risk management solution helps organizations efficiently get ahead of their supplier risk, protect against disruption, and simplify business continuity. We are an ideal solution for what the market is demanding, but we need greater awareness quickly. <\/span>We have no doubt that FINN is the best team to help us achieve that. In fact, we\u2019re astonished at the level of thinking and domain expertise an agency could bring to this space.\u201d<\/span><\/p>\n

FINN\u2019s Global Supply Chain practice works with clients in every facet of the supply chain, including technology-based innovators, consultancies, conferences, logistics and transportation providers, procurement-related companies, the supply chain organizations of Fortune 50 brands, and more.\u00a0\u00a0\u00a0<\/span><\/p>\n

\u201cSupply chain has become inextricably linked to business performance, competitive advantage, brand perception and even global issues, such as fair global working practices and environmental responsibility,\u201d said Casy Jones, Managing Partner and Global Supply Chain practice lead at FINN Partners. \u201cThe global supply chain is also experiencing foundational change not seen in 40 years as businesses and the U.S. government do the hard work of diversifying our global sources of materials and goods. Craft is uniquely positioned to be at the center of helping these organizations successfully transition, and we\u2019re thrilled about the opportunity to tell that story and help Craft amplify the supply chain successes of their amazing customer base.\u201d\u00a0<\/span><\/p>\n

The assignment is effective immediately.\u00a0<\/span><\/p>\n

 <\/p>\n

ABOUT FINN PARTNERS<\/b><\/p>\n

Founded in 2011 on the core principles of innovation and collaborative partnership, FINN Partners has grown from about $24 million in fees to almost $200 million in fees during the past 12 years, becoming one of the fastest-growing independent public relations agencies in the world. Recognized as one of Fast Company\u2019s 2024 Most Innovative Companies, PRovoke Media\u2019s 2024 Best Agency to Work For and 2022 Agency of the Year, the full-service marketing and communications company’s record-setting pace results from organic growth and integrating new companies and new people into the FINN world through a common philosophy. With more than 1,400 professionals across 35 offices, FINN provides clients with global access and capabilities in the Americas, Europe, and Asia. In addition, FINN provides its clients with access to top-tier agencies worldwide through its membership in the global network PROI.<\/span><\/p>\n

Headquartered in New York, FINN has offices in: Abu Dhabi, Atlanta, Bangalore, Beijing, Boston, Chicago, Delhi, Denver, Detroit, Dublin, Fort Lauderdale, Frankfurt, Guam, Hong Kong, Honolulu, Jerusalem, Kuala Lumpur, London, Los Angeles, Madison, Wisc., Manila, Mumbai, Munich, Nashville, Orange County, Paris, Portland, San Diego, San Francisco, Seattle, Singapore, Vancouver and Washington D.C. Find us at finnpartners.com and follow us on Twitter and Instagram at @finnpartners.<\/span><\/p>\n

ABOUT CRAFT<\/b><\/p>\n

Craft illuminates the path to global supply chain resilience. It empowers businesses to strengthen their supplier networks and supply chains with the industry\u2019s most reliable and comprehensive data fabric and advanced risk mitigation engine. Craft\u2019s user-friendly platform offers 360-degree visibility to explore and evaluate supplier networks, AI-driven insights to detect and mitigate disruptions, and collaborative tools to enhance supply chain strategies. Procurement and supply chain professionals can confidently navigate regulatory environments, adhere to ethical standards, and ensure business continuity. Headquartered in San Francisco, CA, Craft assists commercial and governmental organizations worldwide in creating more resilient supply chains. For more information about Craft, visit www.craft.co.\u00a0\u00a0<\/span><\/p>\n

 <\/p>\n

###<\/span><\/p>\n

 <\/p>\n

Contact:<\/span><\/p>\n

Celia Jones<\/span><\/p>\n

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